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Behind the Scenes of Our Heineken Shoot

One of the local jobs we took on in February was for Heineken. While it primarily involved adding some product shots at the end of an existing ad, it presented us with a technical challenge: how to create the effect of a bottle emptying from the bottom in various locations.

After exploring numerous avenues and conducting multiple test shoots, we developed a pump system capable of consistently dispensing liquid from the bottom at the exact speed required. We’re thrilled with the outcome, even though it may appear deceptively simple from the outside. 

Have a look at our test shoot and of course the final output at the end:


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