Makers of Tomorrow: AWARE’s Latest Campaign

We are super excited to show you one of our latest projects: a TVC for AWARE, an NGO tackling one of the biggest issues affecting our youth — underage drinking. This campaign empowers the “makers of tomorrow” by encouraging young people to make choices that will shape their future for the better.

We wanted to make this ad rather gritty and make use of a mixed medium approach in order to speak to our Gen Z audience. The storyline follows a diverse group of teens, each with their own passion—from science to sports, dance, and more.A big thank you to our crew for bringing this project to life. Special recognition goes to our director, Ian Morgan, who powered through a bout of bronchitis to see it through to the end.

A big thank you to our crew for bringing this project to life. Special recognition goes to our director, Ian Morgan, who powered through a bout of bronchitis to see it through to the end.

AWARE - Makers of Tomorrow - TVC