TinToy's Absolute Pets Campaign

We recently wrapped up the sweetest campaign for Absolute Pets. Directed by Ian Morgan, this piece was especially close to our hearts. Ian has a genuine love for animals, and the story at the centre of this campaign is a beautiful reminder that pets are not just animals. They are family.

Told through three intimate scenes, the ad captures everyday moments of care, comfort, and connection. As with any shoot involving animals, unpredictability played its part. Our feline star, for instance, decided mid-take that it was time for a nap in the middle of a key scene. Lighting a snug, low-lit room while preserving the natural feel also presented a unique challenge. Fortunately, with a nimble crew and a clear creative vision, everything came together absolutly beautifully. We also held full casting sessions for both humans and animals and conducted wardrobe fittings down to the last knitted detail. Pre-production was super busy, but the energy on set was nothing short of heartfelt.

The final result was a cuteness overload! We are incredibly proud of how it all turned out.

Watch the full ad below.

You can also scroll down for behind-the-scenes glimpses!

"Because when it comes to family, only the best will do."

Absolute Pets Hero Ad Campaign

TinToy x Absolute Pets BTS